LAW FIRMS · MARKETING AUDIT
Why should a lawyer get a marketing audit report?
Someone just had a car accident and they're asking Claude: "What's a good personal injury lawyer near me?" Or a small business owner asks ChatGPT: "Who are the best employment lawyers in [your city]?" These conversations happen thousands of times a day. Most law firms are invisible in every single one of them.
Legal is the #2 most AI-searched professional service category — and the least prepared for it.
THE PROBLEM
What most law firms don’t know is hurting their business
Legal clients start with AI before they ever call
The decision to call a law firm is high-stakes for the client. They research thoroughly, and increasingly that research starts with an AI conversation — "explain my options" or "who should I talk to." If AI doesn't know your firm, specialty, and jurisdiction, you don't enter the conversation at all.
Practice area clarity is everything
AI search is specific. A potential client doesn't search for "lawyer" — they search for "divorce attorney who handles complex asset cases" or "employment lawyer for wrongful termination." If your website and digital presence don't clearly signal your exact practice areas with structured data, AI can't match you to those queries.
Referrals are being replaced by AI recommendations
The traditional law firm growth model relied on referrals. That channel still exists, but a growing share of new clients — especially younger clients — validate referrals by asking AI about the firm before they call. What AI says about you now shapes whether that referral converts.
THE AUDIT
What your free report reveals
One new client from AI search more than pays for a year of this platform. The audit is free. The question is whether you want to know what potential clients find when they ask AI about lawyers in your city.
Get My Free Report →Whether AI engines can identify your firm's practice areas, jurisdiction, and key attorneys
How your brand statement performs — do potential clients immediately understand who you help and how?
Missing schema markup for legal services that AI engines require for citation authority
Your content gap — what practice-area questions your potential clients are asking AI that you're not answering
Your top three highest-impact fixes, ranked by potential client acquisition value
HOW IT WORKS
From your website URL to a full report in 60 seconds
Enter your website URL
No login. No credit card. Just your website address. We do the rest.
AI scans your presence
We analyse your website, brand signals, social presence, local SEO, and AI search visibility across 5 modules.
Get your PDF report
Your full scored report arrives in your inbox in under 2 minutes. Every score explained. Every fix prioritised.
QUESTIONS
Common questions from law firms
Why do law firms need to worry about AI search visibility?
Because legal clients research intensively before engaging, and they are increasingly doing that research through AI conversations. When someone asks ChatGPT to explain their legal options and recommend a lawyer, the firms that appear are the ones with clear practice area signals, structured data, and consistent content. Firms without these are invisible to this growing channel.
What marketing channels work best for law firms today?
In 2026, the highest-ROI marketing channel for local law firms is AI search visibility, followed by Google Business Profile, content marketing, and referral. The marketing audit scores all of these and shows you exactly where your firm stands and what to prioritise.
How does a marketing audit help a small law firm compete with larger firms?
GEO and AI search visibility don't favour size — they favour structure and consistency. A two-attorney firm with clear practice area schema markup, a well-maintained Google Business Profile, and weekly published content can outperform a 50-attorney firm that hasn't adapted to AI search. The audit shows you exactly where the opportunity is.
FREE AUDIT
See what AI says about your business
Enter your website and get a full scored report in your inbox — free, no account required, no credit card.
Run My Free Audit →Takes 60 seconds. PDF delivered to your email. No commitment.