What Is Generative Engine Optimization (GEO)? The Complete Guide for Business Owners
GEO (Generative Engine Optimization) is the practice of making your business visible in AI-generated answers from ChatGPT, Claude, and Perplexity — not just Google.
THE BLOG
Practical insights on getting your business cited by ChatGPT, Perplexity, and Google AI — written by the author of The Complete Guide to Dominating AI Search.
Most businesses rank on Google but never appear in ChatGPT answers. Here are the 5 specific reasons AI ignores your business — and the exact fixes for each.
ADA website lawsuits exceed 4,600 per year. Use this 20-point WCAG 2.2 AA checklist to assess your risk and protect your small business from accessibility demand letters.
Run a complete GEO audit on your website. This step-by-step guide covers schema markup, heading structure, entity signals, content citability, and authority — the exact factors AI systems measure.
Schema markup (JSON-LD) is the #1 technical fix for AI search visibility. This 2026 guide covers the 5 schema types every small business needs with copy-paste code examples.
Most websites lose 80% of their visitors in under 10 seconds. This marketing effectiveness audit covers the 7 dimensions that separate websites that convert from those that disappear.
Local AI search is replacing Google Maps and Yelp for high-intent buyers. Here's exactly how to make your local business the one ChatGPT, Perplexity, and Google AI recommend.
Over 4,600 ADA website lawsuits were filed in 2023. 97% target small businesses. This guide covers what triggers demand letters, what settlements cost, and how to assess your risk.
A proven 90-day framework for building AI search visibility from scratch. Month-by-month action plan with weekly tasks, tracking metrics, and the baseline audit to start from.
SEO gets you on Google. GEO gets you into ChatGPT answers. This guide explains both, compares the tactics, and shows why the best 2026 strategy uses both together.
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