FAQ
Questions about GEO, AI Search & Marketing
Everything you need to know about how AI search works, what the 3-in-1 audit measures, and how to get cited.
Getting Started
Start with the free audit. It takes 60 seconds, requires no account, and gives you a score across 15 modules — Marketing, AI Search (GEO), and ADA Accessibility. You'll see exactly what's strong, what's weak, and what to fix first. Most new businesses find they're missing the basics: a clear brand statement, defined audience, structured data, and consistent social presence.
No. The free audit requires no login, no credit card, and no account. Just enter your domain and run. You'll get your 3-in-1 audit score instantly. Creating an account and subscribing unlocks your full dashboard, monthly re-audits, 10-section marketing plan, and weekly content creation.
About 60 seconds. Enter your URL, click Run, and your complete 3-in-1 audit is displayed immediately — Marketing score, GEO Readiness Index, and ADA Compliance Index across 15 modules with module-level diagnostics.
No — start now. The audit will tell you exactly what's wrong from a marketing, AI search, and accessibility perspective. Content creation and a marketing plan can run in parallel. You don't need a perfect website to start building your audience and brand presence.
AI Search & GEO Optimization
GEO is the practice of structuring your website so AI systems like ChatGPT, Perplexity, and Google AI Mode recognize it as a trustworthy, citable source when answering user questions. Unlike traditional SEO which targets ranking algorithms, GEO targets AI citation probability — structured data, entity clarity, topical authority, and semantic digestibility that allows LLMs to trust and reference your content in their answers.
AI systems don't rank websites — they cite sources. If your site lacks structured data (JSON-LD schema), entity authority signals, Q&A content, and proper semantic structure, AI has no reliable signal to cite you. A GEO audit identifies exactly which of the 22 citation factors your site is missing — and ranks them by impact weight so you know what to fix first.
Traditional SEO optimizes for Google's ranking algorithm — keywords, backlinks, and PageRank signals. GEO optimizes for AI citation probability — structured data, entity clarity, topical authority, and semantic digestibility that allows LLMs to trust and reference your content in their answers. What works for one does not automatically work for the other.
The GRI is a 0–100 score that measures your website's AI citation probability across 22 diagnostic modules including Schema & Structure, Entity Authority, Q&A Coverage, Content Depth, LLM Trust Signals, Atomic Answer Structure, and more. Scores below 45 mean you are AI Invisible — your business doesn't appear in ChatGPT or Perplexity answers for your category.
ChatGPT (OpenAI), Perplexity AI, Google AI Mode, Claude (Anthropic), Microsoft Copilot, and other LLM-based answer engines that crawl and cite web sources. The 22-module GRI framework covers the citation signals all major AI search systems rely on.
AI systems parse structured data (JSON-LD), entity clarity, topical authority signals, content freshness, and semantic coherence. Sites with clear, well-structured, authoritative content on specific topics — backed by schema markup and named entity signals — are cited most frequently. Sites with keyword-stuffed content built for traditional SEO often score poorly on GEO metrics.
JSON-LD is structured data markup embedded in your HTML that tells AI systems exactly what your business does, who runs it, what services it offers, and what questions it answers. Sites with zero schema definitions consistently score AI Invisible on the GRI. It's the single highest-impact fix for most businesses and something our audit flags immediately.
Not directly. But many high-Google-ranking sites are optimized for keyword density rather than semantic clarity, which actually reduces AI citation probability. GEO and SEO require fundamentally different approaches — what works for one does not automatically work for the other.
With consistent weekly content publishing and schema improvements, most businesses see AI citation improvements within 60–90 days. GEO is a compound strategy — every piece of structured content you publish adds to your citation authority. The businesses that win in AI search are the ones who start now and stay consistent.
Monthly. AI systems update their crawl patterns and training data regularly, and your site changes too. Your subscription includes automated monthly re-audits so you always know how your Marketing, GEO, and ADA scores are trending.
About the 3-in-1 Audit
The audit scores your site across three dimensions: Marketing (40% of overall score) — brand statement, product clarity, social presence, SEO basics, and local visibility. GEO / AI Search (35%) — 5-module GEO Readiness Index measuring your AI citation probability. ADA / Accessibility (25%) — 5-module ADA Compliance Index measuring legal accessibility risk. Your overall score is a weighted composite of all three.
It scores your marketing across 5 modules: Brand Statement (is your value proposition clear?), Product Clarity (do people understand what you sell?), Social Presence (are you visible on the right platforms?), SEO Basics (can search engines find you?), and Local Visibility (do you appear for local searches if relevant?). Each module scores out of 100.
Yes. Enter your URL on the homepage and get your full 3-in-1 audit — Marketing, GEO, and ADA scores — completely free. No credit card, no account required. The free scan shows your scores and top priority fix. Subscribing unlocks your full dashboard, monthly re-audits, module-level diagnostics, and PDF reports.
ADA Accessibility
ADA web compliance means your website meets WCAG 2.1 Level AA — the legal standard for accessibility under Title III of the Americans with Disabilities Act. Failure exposes businesses to DOJ enforcement and private lawsuits. Over 4,000 ADA website lawsuits are filed annually in the U.S. Target, Netflix, Domino's Pizza, and Beyoncé's website have all faced ADA web accessibility lawsuits.
The ADA Compliance Index (ACI) scores 5 key accessibility dimensions: Perceivable (image alt text, color contrast, captions), Operable (keyboard navigation, focus indicators, touch targets), Understandable (form accessibility, error identification, consistent navigation), Robust (ARIA implementation, semantic HTML, assistive technology compatibility), and Legal Risk Profile (overall litigation exposure).
Content Creation
Every week our system generates 7 days × 4 platforms of content: LinkedIn posts, Instagram captions, blog post drafts, and Reddit discussion prompts — all tailored to your business, your audience, and the week's strategic theme. That's 28 pieces of content delivered without lifting a finger. Included in your $49/month subscription.
Not at all. Use what's relevant to your business and ignore the rest. Many users only post to LinkedIn and Instagram — they still get enormous value from those 14 pieces per week.
The system runs a 16-week theme rotation so your content never repeats the same angle twice in a quarter. Each week has a unique strategic theme drawn from your marketing plan.
Pricing & Plans
Everything. The $49/month plan includes the full monthly 3-in-1 audit (Marketing, AI Search, ADA) with module-level diagnostics and PDF report, monthly re-audits, full dashboard access, a 10-section strategic marketing plan, and 28 pieces of weekly content across LinkedIn, Instagram, Blog, and Reddit. One plan — everything included.
Yes. No contracts, no cancellation fees, no questions asked. Cancel through your dashboard account settings at any time.
Yes. For businesses that want the ReTHINK CNERGY team to do the work — from GEO engineering to content execution — we offer a full implementation service. Contact us at hello@sitemarketing.ai to discuss scope and pricing.
$49/month is less than one hour of a marketing consultant's time. You get a full 3-in-1 audit across Marketing, AI Search, and ADA — plus monthly re-audits to track progress. If you're bootstrapped, this is the most cost-efficient marketing and compliance investment you can make.
Technical Questions
We scrape your website URL across your homepage, about page, services page, and contact page. Our AI extracts your brand name, value proposition, products/services, customer profile, location, and social links. You can review and edit every extracted field in your dashboard before anything is generated.
Yes. All data is stored with row-level security — your data is only accessible to your account. We never sell or share your business data. The AI uses your profile only to generate your audit, content, and plan.
If your site is JavaScript-rendered or returns no readable content, we fall back to a headless browser. If that also fails, we show a manual entry form where you can describe your business in your own words. No audit is skipped.
SiteMarketing.ai was built by Parham Shariat — GEO strategist, author of The Ultimate Guide to Dominating AI Search, and founder of ReTHINK CNERGY. He spent six months analyzing why AI systems recommend certain businesses and ignore others, testing across 50+ companies, and grew his wife's law firm AI citation rate from 4% to 43% in 90 days.
See your GEO score in 60 seconds
No login, no credit card. Enter your domain and find out exactly how AI systems see your site.